There are many myths about what a website can do for you and your business and just as many questions on why you should have one for your business. The answer should be a simple one. A website provides a 24/7 look into your business. Let us say it’s a calling card that tells everyone you have a business and what your business can do for them. Easy, right? Not really, you see, having a website and telling everyone you have one are two different things.
First you have to create a website for your business. If you have little to no technical knowledge, you could probably create one for yourself using the many templates available from the endless hosting companies on the internet. You will still have to provide the content for your website along with photos and videos (if you have them).
Oh, don’t forget, you will need a domain name or URL address. You know what I mean, the name you will give your website so people can find you or your business. (http://www.mynewbusiness.com) This is a challenge all by itself. As long as your business name is unique you could have a URL address that will say the name of your business. If it has not been taken already. If it has, now you have to create a name that will reflect your business so people will recognize who you are.
Now, you have a website for your business, but no one will know about it unless you tell them. Ok, this sounds simple too, you’ll just let all your customers or clients know that you have a website by sending them an email. Done, or are you? This will let all your clients who do business with you that you have a website, but what about those who don’t know you exist? How will you get new customers or clients to your website so they too can enjoy your great product or service?
I have yet to mention the cost. Yes, it is not free, or can it be? Website cost varies from free to thousands of dollars. These costs varies so greatly, simple because there are many different approaches to having a website. From a static website which only gives your customers or client a snapshot of your business, just like a business card. Name, address, phone and email address with some generic photos, to a very interactive website that have video, news, blogs, polls, newsletter subscribers, and the ability to purchase online from any device, whether it be a desktop, laptop, tablet or smartphone. (This is call a responsive website – I will cover this in another article)